Saturday, June 28, 2008

Take action against eating disorders....

Embrace Your Genes is more than a rallying cry, it is a fashion statement. We support healthy bodies of all shapes and sizes! And that’s the goal of, a public awareness campaign created by the National Eating Disorders Association (NEDA) and We have joined together to encourage you to embrace your genes, be comfortable with who you are, and support the programs of NEDA by purchasing jeans that fit the TRUE you.
SAVE 20% ON DESIGNER JEANS THAT FIT THE TRUE YOU, the online jeans store that matches shoppers to jeans that fit each person’s unique body, has partnered with the National Eating Disorders
Association (NEDA) as the exclusive jeans retail sponsor behind NEDA’s Embrace Your Genes campaign. True Jeans is supporting NEDA in this important work and working to promote healthy body images so that people of all shapes and sizes can embrace their genes and find jeans that fit their true body shape.
For every discount redeemed, True Jeans will donate an additional $20 to NEDA to join in efforts to prevent and cure eating disorders and promote a healthy body image. Visit and enter promo code: MYGENES at checkout. Min. order of $100. Offer expires July 31st, 2008

Please help support the fight against eating disorders. I don't have words to express the heartache you feel seeing your daughter on the scale at 16 and having the weight read 96 pounds. Or for the frustration trying to find care that isn't easily available.

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